Netflix, which hasn't been able to previously agree with major chains over briefer runs for its premier releases, could now find deals more palatable. It's all but certain to lead other studios to press for similar terms from AMC and other exhibitors. The deal has potentially profound ramifications for an industry reeling from the coronavirus pandemic.

The shortened window only applies to premium video-on-demand - which often means digital rentals of $20 - not standard on-demand or other home platforms. over the next three years.Īfter a run of at least three weekends, Universal (and its specialty label, Focus Features) will have the option of steering a film to premium on-demand, including AMC’s own service.

The new deal covers Universal films - which include the “Fast & Furious” franchise, “Jurassic Park” movies and the “Despicable Me” series - in the U.S. Studios, meanwhile, have increasingly sought to deliver new movies more quickly into the home.

Up until now, the largest chains have steadfastly refused to screen films that don't give releases a lengthy and exclusive run in theaters before moving onto video-on-demand or streaming services. The standard window of theatrical exclusivity typically runs about 90 days. NEW YORK (AP) - In a sign of how the pandemic is remaking Hollywood traditions, AMC Theatres and Universal Studios on Tuesday announced an agreement to shorten the exclusive theatrical window to just 17 days for the studio's films.

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